DXRacer joins Dead by Daylight’s 10th anniversary celebration with custom CRAFT chairs

DXRacer is supplying exclusive CRAFT Series gaming chairs for Dead by Daylight’s 10-year anniversary event on June 14 in Montreal. The partnership puts the ergonomic chair maker in front of a global fanbase as Behaviour Interactive marks a major milestone for one of gaming’s most recognizable horror franchises.

Why it matters: - The partnership links DXRacer to one of the most visible community events in gaming this year. - The custom chairs put the brand inside a major franchise celebration with creators, fans, media and partners in attendance. - The collaboration is another example of gaming hardware brands using live events and special editions to reach highly engaged audiences.

What happened: - DXRacer developed an exclusive Dead by Daylight-inspired CRAFT Series special edition for the franchise’s official 10th anniversary celebration. - The event is set for June 14, 2026, at Grand Quay in Montreal’s Old Port, Canada. - The all-day program will bring together developers, content creators, partners, media and fans. - The celebration will include developer panels, community activities, interactive zones, cosplay showcases, gaming stations, the exhibition “The Art of Dead by Daylight” and the Year 10 Anniversary Broadcast.

The details: - The special-edition chairs reflect Dead by Daylight’s visual identity and pair that design with DXRacer’s ergonomic build quality. - The anniversary chairs were produced specifically for the event and will not be sold at retail. - Guests, creators and partners will use the chairs during the celebration. - DXRacer’s CRAFT Series combines ergonomic comfort, premium materials and customizable design. - The company positions the line for gamers, content creators and professionals who spend long hours seated. - DXRacer says the CRAFT Series is well suited to special editions and collaborations tied to major gaming milestones. - More information, the company's Facebook page, the YouTube channel, the TikTok account and the X account are listed in the release.

Between the lines: - The event gives DXRacer a visible placement inside a decade-marking celebration for a franchise with a large, loyal player community. - The custom seating also reinforces Dead by Daylight’s broader push to treat the anniversary as a full-scale fan and creator gathering, not just a content update. - The release frames the partnership as part of DXRacer’s longer-term involvement with publishers, esports organizations, creators and community projects. - DXRacer says it wants these kinds of collaborations to make gaming culture’s biggest moments more tangible for fans and partners.

What's next: - The anniversary celebration will take place on June 14, 2026. - The Year 10 Anniversary Broadcast is one of the featured moments expected to draw attention beyond the venue. - DXRacer’s one-off chairs will remain tied to the event rather than become a consumer product. - The companies are likely to use the celebration to extend awareness across gaming communities after the event ends.

The bottom line: - DXRacer is turning a custom chair drop into a high-visibility brand moment by embedding its CRAFT Series inside Dead by Daylight’s 10-year celebration.