DXRACER backs Dead by Daylight's 10th anniversary event with custom CRAFT chairs

DXRACER is sponsoring Dead by Daylight's official 10th anniversary celebration on June 14, 2026, in Montreal with a custom run of CRAFT series gaming chairs. The partnership highlights both brands' focus on gaming communities, and the event will bring together developers, creators, partners, media and fans for a full day of programming.

Why it matters: - The partnership puts DXRACER in front of one of gaming's most recognizable horror franchises at a milestone community event. - The custom chairs are part of the live experience for guests, creators and participants, tying the brand directly to the anniversary celebration. - Dead by Daylight's 10-year mark underscores the game's staying power and the scale of its global player base.

What happened: - DXRACER announced sponsorship of the official 10th anniversary celebration of Dead by Daylight. - The event takes place on June 14, 2026, at Grand Quay in Montreal's Old Port district, Canada. - Behaviour Interactive is hosting the celebration. - DXRACER created a custom collection of Dead by Daylight-inspired CRAFT series gaming chairs for the event.

The details: - The celebration will bring together developers, content creators, partners, media and fans from around the world. - Planned programming includes developer panels, community meetups, immersive experiences, cosplay showcases, gaming stations, a Dead by Daylight art exhibition and a livestream for the anniversary. - The CRAFT chairs reflect the game's visual identity while keeping DXRACER's ergonomic support and build quality. - The custom chairs are for event use only and will not be sold to the public. - The seating is intended for invited guests, creators and other participants. - DXRACER said the collaboration combines its CRAFT platform with a commemorative gaming moment.

Between the lines: - The sponsorship fits DXRACER's broader strategy of aligning with esports, publishers, creators and community events. - The anniversary gives DXRACER a branded presence in a setting built around fandom, which can carry more resonance than a standard product launch. - Dead by Daylight's decade-long run shows how live events and community programming remain central to major game franchises.

What's next: - Behaviour Interactive's anniversary event will serve as the main showcase for the custom chairs and related programming. - DXRACER is likely to continue using high-profile gaming collaborations to reinforce its positioning in ergonomic gaming furniture. - The official anniversary livestream will extend the celebration beyond Montreal to the game's wider audience.

The bottom line: - DXRACER is using Dead by Daylight's 10th anniversary to reinforce its role as a go-to brand for gaming event partnerships and custom seating.