AGP Executive Report
Last update: 12 hours agoSports Marketing: Nestlé has made Milo, Nescau and Nesquik official NBA partners in a multi-year deal spanning 21 markets, with youth basketball programs and fan events at its core. Canadian TV: Bell Media’s Crave is looking to build on Heated Rivalry’s international success, as executives pitch Canadian originals as a point of difference from U.S. streamers. Ad Reach: Grow More says it has already delivered 288 mobile digital-out-of-home campaigns across eight provinces this year. New Canadian research also estimates that dull media costs advertisers more than $1.5 billion annually. Media Business: Rogers has closed its $3.1-billion acquisition of a larger stake in Maple Leaf Sports & Entertainment, with Keith Pelley set to return as media head.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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