AGP Executive Report
Last update: 10 hours agoAI and PR: A new industry survey finds 75% of PR and marketing professionals think communications teams should lead brand visibility in AI answers, but just 22% expect them to own it. Only 17% say their organizations track that visibility with a dedicated tool. Search Advertising: A B.C. court has certified a class action alleging Apple’s search deal with Google limits competition and raises search-ad prices. Certification lets the case proceed; it is not a finding of wrongdoing. Canadian Media Funding: Ottawa’s budget outlines $600 million for screen and music sectors and a $501 million boost to the journalism tax credit, with broadcasters newly eligible. PR Consolidation: Canada’s Avenir Global bought Next 15’s PR assets, including agencies Archetype, Outcast and Nectar, in a $94-million deal. The firms serve major technology clients, including Nvidia and Meta.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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