AGP Executive Report
Last update: 3 hours agoOut-of-Home: Toronto-based Grow More says it has already delivered 288 mobile digital billboard campaigns across eight provinces this year, topping its 2025 total with a quarter still to go. Media Business: Rogers has closed its $3.1-billion acquisition of a larger stake in Maple Leaf Sports & Entertainment, with Keith Pelley returning as its media head. Advertising Effectiveness: New Canadian research puts the cost of dull media creative to advertisers at more than $1.5 billion a year, while a separate industry guide maps ways to reach hockey fans this season. Audience Trends: AM/FM radio leads Canadian in-car listening, a reminder that traditional audio remains a key channel for advertisers. Brand Campaigns: Rogers has launched a new campaign featuring sports and entertainment stars.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.