AGP Executive Report
Last update: 2 hours agoSearch Advertising: Google is expanding ads in AI Mode to Canada and nine other markets, as growth in its traditional ad business slows; early click-through rates for sponsored products reportedly match organic listings. Marketing Accountability: Rogers must pay $15 million over its marketing of Infinite wireless plans, following a Competition Tribunal ruling. Newsroom Technology: CBC/Radio-Canada is investing in news coverage with Dalet, while new CPRS research finds Canadian communications professionals are scrutinizing AI more closely than their organizations are keeping pace. Agency Moves: Pigeon has acquired Nourish, adding brand-building expertise. Creator Marketing: Air Canada Vacations has opened applications for a year-long Creator Collective, selecting five Canadian travel creators to share sponsored stories. Audience Trends: Four in five Canadians surveyed say the shift to streaming NHL coverage is a bad trend.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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